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Thursday, February 08, 2007

What is the big deal here?

I read so much online about self-styled internet gurus.

All selling their secret magic formula which has to be paid for within seven days or the spell wears off.

It seems to me that the internet is turning into a bottomless pit for unsuspecting mugs.

The internet is not some secret, sleeping giant which can only be released by those who are in possession of the magic spell which is only available from those in “the know”.

What is this big secret, this instant riches bonanza?

There is none.

The internet is no different to the world as we’ve always known it, except it's in the here and now.

Everything you’ve ever learnt can be applied to the internet with only small adjustments.

Sales and marketing is no different just because it takes place between a keyboard and the punters monitor.

Yes you do need to adapt, and anyone with a bit of common sense and able to read can perform quite nicely on the internet.

Talking about performing…nah that’s for another blog :)

They say there’s nothing new under the sun, and that goes for the internet too.

As in any new venture it’s the person who identifies a basic need, and fills that need with a product or service that the punters need and want who will be successful.

Forget the get rich quick scams, concentrate on providing a service that people want.

So how does the internet differ to the “real world”?

It’s called the attention span.

Look at a TV advert, the normal length is 30 seconds.

I know there are longer ads smartarse, but by far the most often used length is…30 seconds.

Now it’s not because the advertiser is too tight to spend his hard-earned readies on anything longer, it’s because 30 seconds has been identified as the amount of time that people will concentrate on something!

Ye I know that a great body and not many clothes may get your attention for longer, (note the asexual wording there, no sexist here) , but for you to get a message over to Mr Average, you have just this 30 second time span.

Actually it’s tragic, at a time when the written skills of most of the worlds new generation have never been so bad, here comes a medium in which you sink or swim by just those same skills.

Everything you do or have done in the past in a face-to-face situation now has to be done by word and graphics alone.

Master the art of marketing and copywriting on the net and you will make money.

"The world is round and the place which may seem like the end may also be the beginning."...Ivy Baker Priest

"When one door closes another door opens; but we so often look so long and so regretfully upon the closed door, that we do not see the ones which open for us."...Alexander Graham Bell

While we're talking about change...

A farmer goes out one day and buys a brand new stud rooster for his chicken coop.
So the new rooster struts over to the old rooster and says,"Ok, old fart, time to retire."
The old rooster replies, "come on, you can't handle ALL these chickens, look what it's done to me. Can't you just let me have the two old hens over in the corner?"
The young rooster says,"Scram! Beat it! You're washed up and I'm taking over."
The old rooster says, "I'll tell you what, young stud, I'll race you around the farmhouse. Whoever wins gets exclusive domain over the entire chicken coop."
The young rooster laughs, "You know you don't stand a chance old man, so just to be fair, I'll give you a head start."
So, they get a chicken to cluck "Go!", and the old rooster takes off running.
About 15 seconds later the young rooster takes off after him. They round the front of the farmhouse and the young rooster has closed the gap He's already about 5 inches behind the old rooster and gaining fast.
The farmer, meanwhile, is sitting on the front porch when he sees the roosters running by.
He grabs up his shotgun and BOOM!, he blows the young rooster to bits.
The farmer sadly shakes his head, "Dang it,.....third gay rooster I bought this month."

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